Furla / Global
HMKM’s relationship with Furla began in 1995, when the company was primarily a wholesale leather goods brand. We worked with them to make the strategic move from wholesale to retail, designing their first retail concept as well as a new identity, showroom, packaging and imagery for both advertising and in-store use.
That look has evolved over the years, as the brand has expanded across Italy and the rest of Europe. We refreshed the retail environment in 2001, and 2012/13 saw the launch of a brand new global concept ensuring this quintessential Italian brand preserves its sense of heritage while communicating clearly to a contemporary international audience.
The concept takes inspiration from Furla’s Bologna headquarters – a beautifully restored 18th century villa where traditional craftsmanship fuses with contemporary art and design. Its simplicity and elegance inspired HMKM to abstract and apply key architectural details – such as the distinctive architrave around the doors – to create a retail concept that reflects the heart of Furla in a fresh and contemporary way.