GP and J Baker / website
This was one of those joyous occasions when a project allows an opportunity to bring true British brand heritage face-to-face with 21st Century technology through an engaging online experience.
GP & J Baker was founded in 1884 and has been producing beautiful prints, weaves and wallpapers for over 100 years. Their reputation continues to grow as one of the world’s innovators of fabric design, and more recently, due to an expanding portfolio of brands, they needed a website design which catered for both their commercial and trade accounts throughout the UK and mainland Europe.
The process began with an HMKM Creative Workshop with the client team, to brainstorm and agree the overall website experience. From this we developed and costed a detailed brief which reflected the needs of the business and its customers.
The creative process has resulted in a three phase delivery program, ensuring newness for regular customers alongside a manageable cost efficient solution for the client.