Breuninger / Germany
At the heart of the Breuninger store in Stuttgart is their own confiserie shop. A timeless slice of German heritage, the making and selling of the finest chocolates has been taking place here since 1951. The re-branding and packaging for this vintage retail asset became the first delivery of our relationship with Breuninger, and helped re-establish the shop as a destination for those seeking the perfect gifts of chocolates, champagne and wine.
Following the success of this project, HMKM were asked to redesign all of the packaging requirements for Breuninger’s ‘Exquisit’ (V.I.P.)customer. We created a strong, timeless design which was applied to the packaging range of carrier bags, boxes, ribbon, tissue paper and stickers.