Founded fifteen years ago in Sydney’s Bondi Beach by designer and artist, Camilla Franks. ‘Camilla’ has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering, centred on beautiful hand-crafted silk caftans. The Camilla wonderland has evolved to include women’s, men’s and children’s fashion, swim, accessories and home collections.
HMKM were commissioned by Camilla to create an inspirational space for customers to explore. The space reflects the love and care that is fundamental to Camilla as a brand. It is inspired by Camilla’s love of travel and routed in spiritual and cultural influences.
The Camilla temple is a space full of stillness and calm, offering each individual a personal journey and real sense of discovery. The layout of the space radiates outwards from the central ‘soul’ that is ‘Camilla with love’. It is as though Camilla had designed her own temple and then built the Camilla retail experience within. The space is well crafted and the product shines.
Customers cross the threshold into the temple and into a series of sculpted contemporary archways, which entice one into the heart of the Camilla space. A finer fret cut version of the Camilla pattern has been used internally on the archways supported by white re-purposed columns. Cut glass pendants over the central archway frame the central visual merchandising display.
Each detail of the store design enhances the customer experience, by reaffirming a spiritual and relaxing environment for customers to shop and explore the world of Camilla.
