HMKM was appointed to design a one-of-a-kind, new and revolutionary retail concept, creating a category-killer destination shopping experience which focused on specialisms; Beauty, Bags, Jewellery, Shoes and Childrenswear.
HMKM responded to Chalhoub’s inspirational brief by creating a Garden of Imagination; a retail landscape that changes with the seasons. Spread across three floors, Tryano immerses shoppers in an ever-evolving retail experience, combining fantasy, luxury and technology. Redefining retail from shopping to an entire interactive experience, Tryano hosts everything from an interactive digital fountain of youth, coming alive with streams of LED lights echoing the customers movements, to a classic garden maze of floating glass display boxes and animated LED screens. Tryano takes the customer on a journey and provides them with an experience that is alive, entertaining, specialist and remarkable.
Scale: 166,800 sqft./ 15,500 sqm.
Location: Yas Island, Abu Dhabi