Emporium / Bangkok
HMKM was invited to complete a second project for The Mall Group, for their respected department store Emporium, transforming it into a contemporary shopping experience across six floors.
The creative narrative that unites the design concept for Emporium is the "curated gallery space". Each floor is a destination in its own right, hosting a range of "installation" retail experiences for the customer to explore. Throughout each location HMKM suggested a digital experience with a calendar of events throughout the year.
Emporium forms an anchor within the recently launched and fabulous EmQuartier District, the newest and most ambitious retail destination in central Bangkok. In repositioning itself as a concept department store, Emporium provides the perfect destination for the fashion savvy Bangkok customer as well as the international visitor, securing itself as a must-see, go-to destination.
