Australian womenswear label Katies kicks off its seventh decade by launching a vibrant new take on fashion retail, developed in collaboration with HMKM. The client’s ambition was to revolutionise the brand’s position in the Australian marketplace, redefining how value fashion is delivered and presented, and forging an emotional connection between Katies and its core costumer; a grounded, self-confident, stylish woman, looking for a brand experience which delivers on accessibility, relevance, service and inspiration. HMKM’s design strategy was defined by the notion that a Katies space should be a place, rather than just a store.
Scale: 1,636 sqft./ 152 sqm.
Location: Melbourne, Australia