Millers / Australia

Established in 1993, the Millers brand (owned by Australia’s Specialty Fashion Group) has grown to 380 stores across Australia and New Zealand and is the largest women’s retailer nationally.

For the past 2 years Millers has been re-invigorating itself to re-connect with an ageless customer that appreciates value fashion.

HMKM provided a total retail design service, creating a new store design that benefits from both our commercial expertise and customer experience insight. HMKM seconded designers to work with the Client's in-house graphic and art direction team to help develop and overlay a new tone-of-voice for all of the in store brand communications.