Olivela / Nantucket, U.S.
HMKM was appointed by philanthropic online retailer Olivela, to design its first physical concept store this summer in Nantucket.
Opened in June 2018, the pop-up carries a curated edit from the summer season while introducing a brand new, unique shopping experience. Interactive displays evoke the Olivela ideal of radical transparency, allowing shoppers to see in sharp detail the direct impact for good that each item in the store can have in the world.
Located at 25 Center Street, Nantucket, the 850 square foot space brings Olivela’s philanthropic retail concept to a fully immersive physical experience. Innovative in-store technology provides the guests with the opportunity to interact and learn about their favorite designer products while understanding the benefit their purchase is having.
A unique feature of the elegant boutique is the #TheOlivelaEffect Experience Suite. Here, guests are able to immerse themselves with the causes and recipients they are supporting.