Heidi Klein / London

Meeting the founders Heidi and Penny at an awards dinner was a unique experience for HMKM, and resulted in the creation of an equally unique retail brand. Their shared vision for a one stop shop for 'the perfect holiday wardrobe’ was irresistible. 

The HMKM Creative Workshop with the client enabled us to focus and agree a tangible expression for their brand, and most importantly allowed us to persuade them that a combination of Heidi’s name and Penny’s surname for the brand identity would be the perfect fit. A single voice for two very individual personalities.

Working across the brand identity, packaging and the boutique design, our Heidi Klein experience aims to capture the feeling of discovery; reflecting that moment when you chance upon those perfect items of beachwear with the most divine accessories at an exciting ‘off-the-beaten-track’ location. Their London stores remain the go-to destinations for women who want to look fantastic and get organised before a holiday.