Peek & Cloppenburg / Germany
This was the first time that Peek & Cloppenburg had combined all of its product categories within a single seasonal catalogue. HMKM’s task was to create a simple, modern ‘winter’ context for all products to sit within. Each buying team selected product for inclusion, which HMKM edited into stories, prior to producing and art directing the shoot.
Besides the actual catalogue, personalised letters and matching themed envelopes were also designed as part of the project.
HMKM is open to work with clients in any way that suits them best. Our creative teams are as comfortable providing top-line consultancy, delivering a scope of work that is part of a ‘bigger picture’ or taking a project all the way from brief to completion. We find the best solutions are always achieved through collaboration.