Shop Firmdale / Website and Gift Packaging
HMKM were commissioned to create an e-commerce extension for Firmdale Hotels’ existing website (also designed by HMKM). The main objective of the addition, ‘Shop Firmdale’, was to create a site to showcase Kit Kemp's expanding range of bespoke products - from bath and body products to Wedgwood collaborations, and from limited edition books to gift vouchers and tickets to one-off events. It was also critical to ensure a seamless customer transition from the existing website to the new e-commerce area.
A key part of the project involved creating a cohesive, user-friendly journey from point-of-purchase to completion. Working alongside London-based illustrator Michael Hill, the website is interwoven with Firmdale’s much-loved charm, including surprise rollovers and hand-crafted icons. As part of the online shopping experience, HMKM also designed a series of exclusive gift vouchers and packaging for customers making an online purchase.
Since the launch of its e-commerce business, Firmdale have received an unprecedentedly positive response in both London and New York. Due to popular demand, they are continuing to expand the online product offer.