Vevie / UK
Vevie, a new active lifestyle brand needed an identity to bring its ambitions to life. HMKM was asked to help realise their vision with an online retail identity expressing the twin aims of helping women to look great in its choice selection of fitness clothes (sizes 8-18), whilst also inspiring them to be fit, fabulous and to enjoy a healthy lifestyle.
HMKM developed a playful brand identity that reflects the philosophy of its founder and has enabled the brand to speak to its customer with a fun and authentic tone of voice. To describe the brand, HMKM created the strapline ‘fashion ingredients for an active lifestyle’.
Currently an online retail experience with a strong editorial tone of voice, the brand personality has been developed to translate effortlessly to pop-up or bricks and mortar experiences, and actively develops the Vevie community with thoughtful co-relationships and tips for customers.